The three opportunities in today’s market are first-time buyers, move-up clients and investors:
- First-time buyers. Many people have a desire to buy a home almost as a rite of passage or that fulfilling sensation of having a place to call your own. No matter what the market conditions, first-time buyers are always going to try to break in to home ownership.
- Move-up clients own a house but it either doesn’t fulfill their current needs, or it’s not the house or neighborhood they want.
- Investors who are looking for a long-term play in real estate are enthusiastically looking for properties right now because it has a built-in discount and an investor who’s smart enough to hold onto a property will have a nice piece of built-in equity.
My hope for people in the real estate community is not only will they help their clients skillfully through the transaction process, but they ultimately get to participate in real estate as an investor themselves. Become your own best client…and your fortune is assured.
It’s a good life!