I’m deep in preparations for MasterMind but I wanted to take a second to encourage you Blitzers. Just look at the numbers you guys have been racking up this summer:

• 108,386 Notes
• 124,947 Calls
• 72,489 Pop-Bys
• 8,509 Referrals Received

I’m so proud of you Blitzers. Let's keep up the momentum to fuel your business into the fall.

It’s a good life!

Brian

Aloha from Hawai'i! This is our family’s time to come together but I just wanted to encourage and congratulate you. Check out the numbers from Week 10 of the Blitz:

• 475,031 calls

• 416,895 notes

• 155,046 Pop-Bys

                            resulting in…35,550 referrals received!!!

Awesome. Powerful. Awe-inspiring. And none of it due to a recovery, a bailout or a rescue! Keep on Blitzing.

It’s a good life!

Brian

Today’s consumers are more informed, better educated about the market and have a lot more choices. They are quick to notice whether or not their needs are being met, so the modern professional must learn to approach the business with a long-term, relational mindset rather than just a transactional, short-term sales approach. This is the surest way to enjoy the benefits of a growing business with an increasing quality of clientele that produces not just more economic success but more enjoyment and happiness in your daily life.

The core philosophy of working by referral is this – pour yourself into great clients, exceed their expectations, and build a long-term, win-win relationship where they consistently receive value from you and you consistently receive referrals from them.

To succeed and outperform the recovery, today’s professional agent who works by referral should be juggling two things: generating leads and putting transactions together. You must simultaneously cultivate long-term relationships and provide value so that you will receive referrals for years and years to come.

It’s a good life!

Brian

Isn’t there a certain type of client you enjoy working with? The kind of client who inspires you to give your best and is a complete joy to serve? 

Working by referral doesn’t just provide a structured system to generate leads; it provides the framework to deliver the best quality leads. The great news is that it takes no more time, energy or resources to find this type of “A” client you love than it does to find the very opposite! The even better news is that it is less time consuming and far more enjoyable to serve an "A" than it is to serve a “D.” 

The characteristics of an "A" client are pretty typical: they’re usually someone who trusts you or there is some level of established trust there already. The reason being - someone they trust has referred them to you.

So if we all agree that there’s a certain type of client we want and a certain type we don’t want, the question is what are we waiting for? Our Members enrolled in the Blitz program are outperforming the recovery by getting out there and generating referred leads. So if you know of someone who needs a helping hand in his or her business, we’ll be happy to lend one!

It’s a good life!

Brian

Let me ask you a question: Who’s reaping the benefits of your time, energy and resources? Did you share your expertise and knowledge with a consumer in need or did time get swallowed up in another direction today? With home sales increasing, interest rates still dropping and people seeing the benefit of having an agent like never before, are you making sure you are at the forefront of their mind if they’re thinking about buying or selling a home?

Over the past couple of weeks I’ve spoken with thousands of agents and lenders across North America and let me tell you, our Members are motivated, on fire and ready to outperform this recovery. A groundswell is forming...make sure you don’t get left behind.

It’s a good life! 

Brian

It’s that time of the year again. The Blitz – our step-by-step, 90-day action plan to ramp up production – launches today and as a Member, it’s absolutely free for you. With a list of daily, weekly and monthly activities to keep you on track, this Blitz will help you outperform the recovery and out-pace your peers.

Are you registered?

Be sure to visit Blitz Central and watch the videos as the Blitz Master himself, Joe Niego, guides you through each week’s activities. You know how successful the Blitz programs are, so what are you waiting for? Get out there and start Blitzing today!

It’s a good life!

Brian

This is the theme for Buffini & Company and all our Members in 2010.

Over the past year, no one has been untouched by the economic turmoil. Regardless of how professional you were in your business, you have probably taken some hits either in your income or net worth, but there is solace in a couple of things: you’re still in business…and we have a plan for you to outperform the recovery.

I’m excited for the opportunities this new era in real estate will present, but I also believe that this market will demand that we outperform the recovery instead of waiting for it to carry us along. We’ll need to work hard to get it done and I believe we can do so by out-planning, out-working and out-motivating the competition. At the all-new, 2-day Turning Point I’m going to show you how to do just that. In the meantime, here are my top tips for the next couple of weeks:

-       Attend a Turning Point in the first quarter

-       Participate in the upcoming Blitz starting January 18th

-       Listen to the Conference Call – it’s already online and you’ll have it soon on CD

It’s a good life!

Brian

Last week I was in Toronto presenting our brand new Turning Point to over 1200 fired up real estate and lending professionals. Over the two days, my partner in crime, Joe Niego, and I presented powerful new content on topics like the 16 Referral Systems, the 5 Reasons Salespeople Fail, the Right Way to Handle Money and How to Avoid the Detours to Success. I’m excited to equip you for this new era - not just in real estate - but also here at Buffini & Company.

Next year I’ll be doing introductory workshops in each Turning Point market. These workshops will encapsulate some of the most insightful and funny parts of our past presentations coupled with how to win in this new era. I’m excited for you to be able to refer your friends and colleagues to this new, complimentary workshop that transforms, impacts and improves the lives of people.

It’s a new day in real estate, it’s a new day at Buffini & Company, and I can’t wait for 2010 to get here.

It’s a good life!

Brian

It’s pretty clear that the NFL, or as we say in Ireland, “American Football," has become America’s favorite pastime. It’s a great spectator sport with a lot of action. However, one thing I’ve noticed is that the NFL and its teams are relentless in promoting themselves. During a game, almost every commercial break will include an ad about the NFL itself.

This is very similar to what I mean when I say that the best person to give you a referral is your current client. When working with active buyers or sellers, these are the people you need to be promoting yourself to and asking for referrals.

During the NFL season, these guys work extra hard to promote their industry. Similarly, this is selling and Pop-By season for real estate agents and lenders. If you’re finishing up with our Year-End Sprint, you know that while we are working hard, we also need to be promoting and asking for referrals.

We may not get a chance to go to the Super Bowl, but we do get a chance to build a super business. So…are you ready for some football or are you just sitting on the sidelines?

It’s a good life!

Brian

Let’s face it. We all know that brushing our teeth is a good idea. And for the sake of our family, our colleagues or anyone we meet, it’s probably a good thing that we do it in the morning. Exactly when we do things is often just as important as how we do them…and lead-generation activities are no different.

How many of you turn your computer on the second you hit your desk? It’s a natural reflex for so many, yet one of the best things we can do for our business is just the opposite.

This evening, place two personal notes on your keyboard so that tomorrow, instead of watching a video clip of some guy vacuuming his dog on a skateboard, the first thing you do in the morning is write those notes and send them out. This may sound simple, but as with most worthwhile pursuits, it’s the little things that incrementally help you win the day, every day.

If you don’t want your business to stink, be sure that – before you turn on the weapon of mass distraction tomorrow – you take out that pen and get brushing!