Best-selling Business Books on Negotiation

How to Make it Big in America

Every year, people from all over the world come to America to realize the American Dream. Despite starting from scratch, many go on to experience great success. Emigrants have a different perspective and recognize the opportunities, benefits and value that surround them. They have something those born-and-bred in America don’t—the Emigrant Edge.
In The Emigrant Edge:
Learn the 7 traits of highly successful immigrants
Unleash the principles of The Emigrant Edge to build your own American Dream
Take the 21-point challenge for realizing your own success

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"The Emigrant Edge that I developed here continues to be the fuel to help me achieve my goals and dreams. Now it’s your turn. I want you to take advantage of the opportunities that are in front of you and unleash the principles of the Emigrant Edge to build your own American Dream."

Brian Buffini

New York Times Bestseller

Howard Books - a Division of Simon & Schuster

Publisher: The Emigrant Edge is published by Howard Books, a Division of Simon & Schuster.

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Harness Incredible Power in Your Life

Brian Buffini emigrated from the comforts of his beloved homeland, and immigrated to San Diego. Nineteen years old and with only ninety-two dollars in his pocket, Brian embraced both the challenges and opportunities this new land presented. After discovering real estate, he quickly became one of the nation’s top Realtors and founder of the largest business training company in North America.
But Brian isn’t alone in his success: immigrants compose 13 percent of the American population and are responsible for a quarter of all new businesses. In fact, Forbes magazine boasts that immigrants dominate most of the Forbes 400 list.
In The Emigrant Edge, Brian shares seven characteristics that he and other successful immigrants have in common that can help anyone reach the success of their dreams, no matter their vocation.
Watch: Learn more about The Emigrant Edge
Read: The Emigrant Edge Preface
Listen: Audiobook Excerpt
  • Brian Buffini has unlocked the secrets of not only his own success, but also why so many newcomers make it big in America.


    Coach Lou Holtz, Motivational speaker and author
  • We need this powerful reminder that the immigrants of our country, meaning all of us, arrive…with gratitude, unafraid of hard work, and eyes beaming with all that’s possible.”


    Diana Nyad, Author, broadcaster, journalist, motivational speaker, and the world’s greatest long-distance swimmer
  • Brian Buffini has translated his own success as an immigrant into a winning formula for anyone who wants to succeed.


    Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

"The Emigrant Edge" is a #1 Bestseller!

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